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In the context of next generation 5G services, this means: • Simplifying products, offers, and business processes, in order to exploit the rich, dynamic, flexible nature of 5G. • Putting the customer in control, with self service features that leverage inherent 5G capabilities for zero-touch automation and service intelligence. • Engaging with customers on their preferred channels. These channels are increasingly digital, mobile, or social, with seamless transitions across channels. • Accelerating 5G service delivery by streamlining and unifying the quote-to-order and fulfilment process through catalogue-driven design. The phased approach is one way to transition from legacy OSS/BSS to a digital-first and customer-centric cloud platform. Another increasingly favoured method is to start with a clean slate, by deploying a new cloud-based OSS/BSS stack for a new service launch Just as network economics will be transformed by 5G, an agile, cloud-based customer platform will reduce the Total Cost of Ownership (TCO) and transform IT spend in a commensurate way. Salesforce is working with CSPs globally to evolve to digital-first and cloud-based customer platforms. These will set the foundation for CSPs to realise the full potential of 5G services.